Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up ...

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said. The company has also faced ...

At WrestleMania 39 and 40, Logan Paul came accompanied to the ring by a PRIME Hydration mascot, the first of which revealed themselves as social media star and boxer KSI.