The high demand seems to have pushed advertising prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds.

The media giant has sold at least 10 of its 30-second spots for the big game, an individual familiar with the matter tells TheWrap

Ads for the Super Bowl 2025, where the Kansas City Chiefs are facing off against the Philadelphia Eagles, reportedly cost more than ever