The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

When it comes to musical icons there are arguably none bigger than the Fender Stratocaster guitar. This iconic instrument ... editions that celebrate the history of Leo Fender's masterpiece.

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

Explore Fender's new Buck Owens Telecaster as Daniel Donato takes it for a spin, blending classic Bakersfield twang with modern cosmic vibes.

Earlier this year Fender celebrated the seventieth anniversary of the iconic Stratocaster guitar, a part of music history that has been associated with everyone from Jimi Hendrix and Eric Clapton ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

The Debut of American Ultra II Represents the Pinnacle of Modern Guitar Innovation, Featuring the Best in Performance, Craftsmanship and Design At a time when projections indicate the electric ...