Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

As early adopters of digital marketing solutions, Zehnder's Analytics and AI division now produces top tier intelligence through the custom development of artificial intelligence solutions to identify ...

Luxury brands want to foster connections with their top customers. They are turning to physical hospitality experiences.

Digital marketing can be a maze. One moment, it's all about SEO; the next, a new social media trend is dominating the conversation. With ever-changing algorithms and growing competition, keeping ...

Most creative writers do not want what a random person would write. They want to use their creativity, and may want a tool to produce what they would write if they had the time to produce it.

In the role, she led an integrated internal agency that spanned brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting ...

Quality creative is worth it. A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the ...

No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals alike ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising. Worsley will report to Blair Rich, Legendary’s recently appointed Chief ...

Watch as we bring the most famous logos to life with pancake art! From global brands to iconic symbols, enjoy a unique and delicious artistic experience. Trump administration reportedly plans to ...