As Earnhardt's long-time employer Richard Childress tells it, General Motors wanted the Man in Black to race in blue.

Richard Childress admitted that Dale Earnhardt Sr.'s iconic No. 3 car had almost a different scheme, with blue being the main ...

The left front fender doesn't have that, it's has a traditional Goodyear decal. Odd. Why?" After this, Dale Earnhardt Jr. added that Tommy Houston was driving behind Dale Sr. Tommy Houston was ...

decals would contrast better with the black asphalt of a race track. GM went with the black paint scheme, and the rest is history. Dale Earnhardt ran the same basic design for the rest of his ...