Why You Need A Customer Advisory Board There are several objectives behind creating a CAB. It helps validate your product ideas and can provide a roadmap for product development.

In talking with B2B marketers and other professionals attempting to initiate a customer advisory board (CAB) within their companies, we often hear that collecting executive buy-in is a challenge.

1. Customer Relationships While having customers to join your customer advisory board program seems obvious, there’s a bit more to it than just having a list.

For example, we send our members a quick survey from time to time, and the one survey we shared before our final meeting of the year revealed a big focus for customer success leaders in 2024: CS ...

CMSWire Contributor Rob Jensen wrote about five things your customer advisory board members will expect in your next meeting. And we caught up with Rob for a video Q&A.

The 2025 North America Customer Advisory Board includes leaders from over 30 major organizations across various industries, such as Republic Services, Performance Food Group, Pike, DHL Supply ...

Patrick Tully, LMFT Valencia Perry, PhD, CCC-SLP “As a member of the Customer Advisory Board, I am thrilled to be part of shaping the future of SimplePractice,” said Moe Ari Brown.

WAYNE, PA — Unilog has announced the appointment of Marc Hamer as the Chair of its Customer Advisory Board (CAB), a strategic forum where customers provide critical insights to guide the company ...

Signifyd’s first Customer Advisory Board launched in late 2019 and its members have been instrumental in shaping the products and solutions that are key to its identity-centric commerce protection.

Unifonic, the leading conversational AI platform and SaaS (Software as a Service) provider in the Middle East, successfully convened its second Customer Advisory Board (CAB) meeting recently. The ...

SimplePractice, a top-rated EHR and practice management platform with more than 200,000 solo and group health and wellness practitioners, has announced the launch of its customer advisory board ...