In talking with B2B marketers and other professionals attempting to initiate a customer advisory board (CAB) within their companies, we often hear that collecting executive buy-in is a challenge.

1. Customer Relationships While having customers to join your customer advisory board program seems obvious, there’s a bit more to it than just having a list.

Why You Need A Customer Advisory Board There are several objectives behind creating a CAB. It helps validate your product ideas and can provide a roadmap for product development.

For example, we send our members a quick survey from time to time, and the one survey we shared before our final meeting of the year revealed a big focus for customer success leaders in 2024: CS ...

Rob Jensen is vice president of marketing for Ignite Advisory Group (www.igniteag.com), a consultancy that helps B2B companies manage their customer and partner advisory board programs.

Mediafly, a revenue enablement and intelligence platform, launched its Customer Advisory Board (CAB), which consists of revenue leaders from different industries who will serve as strategic advisers ...

As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such ...

Patrick Tully, LMFT Valencia Perry, PhD, CCC-SLP “As a member of the Customer Advisory Board, I am thrilled to be part of shaping the future of SimplePractice,” said Moe Ari Brown.

The 2025 North America Customer Advisory Board includes leaders from over 30 major organizations across various industries, such as Republic Services, Performance Food Group, Pike, DHL Supply ...

SimplePractice, a top-rated EHR and practice management platform with more than 200,000 solo and group health and wellness practitioners, has announced the launch of its customer advisory board ...