Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

Portland's WNBA franchise debuted its old brand in a new context. Roughly a month after local reporter Sean Highkin uncovered ...

The WNBA awarded Portland a franchise in September, and it will begin its inaugural season in 2026 amid a wave of league ...

As a small business, the way you package your products can make a lasting impression on customers. It can even mean the ...

The Latin musical artist is the creative force behind a fashion-forward line from the brand that introduced polarized lenses.

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Discover the impact of animated logos on brand identity, why they matter in 2025, and how to use animation effectively to create a lasting impression on your audience.

Imagine creating brand designs for the pure joy of design rather than just for clients or pitches? Enter VSA Partners, a Chicago-based creative and strategy agency, and its new initiative, “Design for ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen Adamson writes.

Recraft Inc., the only AI-powered design platform providing image generation with true brand consistency, today announced it has raised a $30M Series B fundi ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.