Researchers who explored how consumers' ethical values can shape their shopping habits suggest that business owners from ...

The study involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads. Brain activity was measured using electroencephalogram (EEG) for approximately 150 of ...

The Bureau of Market Research (BMR) has released its latest flagship study, Consumer Market Outlook for 2025 to 2027, ...

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

Bob Rauch, R.A. Rauch & Associates NO: Consumer sentiment studies can provide valuable insights, but they’re not a definitive measure of the economy.

A study tested 10 popular synthetic brands. Carcinogens were found in 100% of the samples, lead was present in nine out of 10 products, and volatile organic compounds were detected in all products.

The national study included a stringent methodology with 1,500 participants weighted to the 2020 US Census for age, gender, region, and ethnicity, with all participants active in digital banking.

Graduate student Davidson Obilor Nwaonu studies how research affects consumer choices and shapes climate policy Davidson Obilor Nwaonu is motivated by climate change. With a wary eye on rising sea ...

Footprint releases results of new study examining attitudes toward single-use plastics among U.S., U.K., France, Germany & Netherlands consumers.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...