Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world.

Anduril founder Palmer Luckey has a plan for “turning soldiers into superheroes” that starts with taking over a mixed-reality ...

"Whatever you are imagining, however crazy you imagine I am, multiply it by ten and then do it again," Luckey said.

Will the Pentagon get Luckey with a new IVAS vendor? Microsoft plans to quit developing augmented-reality headsets for the US ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. The company is ditching a project to build AR lenses that would have ...

Executives try to figure out what went right and appealed the most and apply those lessons to the next commercial. “This is a huge priority for us every year,” he says.

Q: How might the new Presidential administration impact commercial real estate over the next four years, particularly for investors, owners, and developers? A: Commercial real estate investors I ...

The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their ...

It was a step toward reviving supersonic commercial travel ... was made with lightweight carbon fiber and uses an augmented reality vision system to help with landing due to its long nose.

"True Augmented Reality headsets such as Meta’s Orion will take time to gain salience as these headsets require high levels of sophistication paired with battery and display tech that are yet to ...