Fanatics, Alabama partnership includes new store at Bryant-Denny Stadium Fanatics and The University of Alabama announced a long-term, multifaceted partnership that includes a wide range of ...

Fanatics has signed a wide-ranging partnership with the University of Alabama, the latest deal that covers the company’s rapid expansion into new businesses. In what it is calling its most ...

She is the first woman college athlete to sign such a deal with Fanatics. The agreement includes autographed memorabilia (photos and basketballs), as well as trading cards that will include ...

Alabama Opening Team Store With Official Apparel, NIL Merchandise The Crimson Tide are taking advantage of the new NIL rules to benefit their student-athletes inside Bryant-Denny Stadium.

NORMAN, Okla. — The Sooner Shop on the west side of Gaylord Family-Oklahoma Memorial Stadium is set to open to the public at 9 a.m. CT Friday under the Sooners’ partnership with Fanatics, the ...

College football fans are going to love this! Fanatics just dropped its collegiate line of Nike shoe apparel for the college football season for 27 great programs, including Alabama, UCLA and more.

Fanatics said Watkins is the first women’s college athlete to sign a deal with the company. The returning All-American is the nation's No. 2 scorer and a leading candidate for national player of ...