After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...

Dallas Mavericks guard Kyrie Irving debuted his second signature ANTA basketball shoe at the 2025 NBA All-Star Weekend.

Nike's declining market share, strategic missteps, and competition lead to challenges despite its iconic brand status. Learn ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

We haven’t seen Reebok in the proper performance space in some time, but the brand is primed to make their grand return this year with the futuristic Engine A, their first basketball shoe in years.

It's coming to life in China ... of course, the shoes. As the basketball world turns its attention to San Francisco for the 2025 NBA All-Star Weekend, Jordan Brand has big plans for activations ...

Kyrie Irving and ANTA are releasing the latest signature sneaker, KAI 2 "Artist on Court" from the New Jersey native ...

The so-called “Gilded Age” in America was noted for the flourishing of corruption. At his inauguration, President Trump ...

Although the 2000s New York Knicks didn't win championship gold, their quirky characters won the hearts of millions of fans.