Netflix is raising its prices in Canada. The streaming giant says the monthly cost of its cheapest offering — the standard plan with ads — is going up by $2 to $7.99 per month. The standard plan without ads will increase by $2.50 per month to $18.99 while the premium plan jumps $3 per month to $23.99.

The streaming service Netflix says it is raising prices again with plans to-reinvest back into programming, according to the company.

Netflix is raising the monthly prices of its subscription plans again. Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared during its fourth-quarter earnings call on Tuesday.