Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving landscape of business, where agility and innovation reign supreme ...

Business development leaders should be prepared to adjust their messaging as the political landscape changes. The incoming Trump administration and GOP-led Congress signal new regulatory and ...

Get to know the C-suite (not an impossible task). Get to know the client’s strategic business goals. Otherwise, the firm becomes dispensable.

Client-centric approaches win. Understand their changing needs and adjust your strategies and tactics accordingly. How to Create a Law Firm Marketing and Business Development Strategy ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging ...

For brands to thrive in 2025, it’s essential to: • Audit current efforts: Evaluate which strategies align with your business development goals and where gaps exist.

LegalEdge: Growing Your Book: Mastering Business Development This column offers attorneys business development strategies to help thrive in today's dynamic legal landscape. August 01, 2023 at 08:01 AM ...

May 14, 2024 - There's a quiet revolution happening in law firm business development across the globe — code named Activator. From the Magic Circle to the Am Law 200 and beyond — law firms are ...

As we head into 2024 in a few months, law firms need to devise and implement a fresh approach to marketing and business development, regardless of their size. Here’s how to devise a strategy ...

Prior to Tyto Athene, West was VP of business development and strategy at Leidos (NYSE: LDOS). He also held the role of managing director for federal markets at Verizon Enterprise Solutions.