The New York Sirens get a new official name, home turf, and logo as they get ready for the upcoming season in the ...

The Salt Lake Bees have spiffed up their look ahead of the team's move to the new Daybreak stadium next season.

Penn State has won a closely watched trademark fight over an online retailer’s use of its vintage sports logos and images. A ...

After setting a Sacramento Kings franchise scoring record with his career-high 60-point game on Friday, De’Aaron Fox is ...

Jaguar debuted its new logo and slogan ... defended the company's brand relaunch in a statement to Fox News Digital. "Our brand relaunch for Jaguar is a bold and imaginative reinvention ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

The official release date and first colorway for the Curry Brand De’Aaron Fox signature shoe, the “Fox 1” has been revealed.

In the world of tennis, only a few stars have reached the level of success to have a signature logo. These logos reflect ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...