The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Learn how to get the exclusive Air Jordans Black Toe Reimagined in Fortnite Chapter 2 Remix through the Battle Pass right ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Explore 13 of Rafael Nadal's best on-court outfits that redefined tennis style & sports fashion history, from victories to recent wins.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike is a brand that celebrates culture and captures time by creating designs that significantly define style.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...