The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Riffing off the trendy oversized silhouette, the Nike Promina sneakers pair a flexible knit upper with a stacked foam sole ...

Nike, Inc.’s Valentine’s Day-themed sneaker offerings won’t be limited to Air Jordans. The Beaverton, Ore.-based athletic ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike is a brand that celebrates culture and captures time by creating designs that significantly define style.

Nike loves a good reissue. But this vintage-looking boot, called the Cygnal, is a brand-new release with retro flair.

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday's overtime win ...

Nike Dunk Low is reportedly set to be launched in Spring 2025. This time, the loved line has come up with a brand new ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The success of the shoes ultimately led to the Jordan Brand, which brought ... fiscal 2024 — about 14% of Nike's total sales. Basketball is hot right now The new contract comes during the ...