Women's basketball is exploding in popularity thanks to an unprecedented level of talent and exciting personalities. Now, Jordan Brand is building on that progress with a new hoop shoe inspired by ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal brand-building, athletes can eclipse levels of fame once thought only possible by ...

Whether it's the Air Jordan OG from 1998, the player editions for UCLA guard Kiki Rice and WNBA star Kia Nurse or several other shoes, Jordan Brand has been invested in the women's game.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

To kick off the 2019 season, Kyrgios and Irving teamed up to create a basketball shoe that's fit to be worn on the tennis court. The world No. 30 wore the shoes at the Australian Open.