The historic WNBA season that ended over a month ago with the New York Liberty's first-ever championship hasn't stopped the ...

A $1.6 million donation of brand-new Nike Kyrie Irving basketball shoes is helping athletes from Title I schools across the ...

LeBron James continues to captivate the sneaker world with his latest footwear creation, the Nike LeBron 22 'South Beach' ...

This Saturday, the USC Trojans will take the field against the UCLA Bruins in the 94th edition of the storied Crosstown ...

Los Angeles Lakers star LeBron James, Nike and Hasbro's Monopoly are collaborating on a special game board and basketball ...

The Celtics star wants to rethink the way athletes do business with footwear giants.

USC women's basketball superstar JuJu Watkins revealed that she was starstruck when she found herself working on her first ...

Caitlin Clark, Paige Bueckers, and Juju Watkins are rising basketball icons, shaping the future of the WNBA and Nike’s legacy ...

Athletes at Delaware Online High School Basketball Media Day were asked to envision their ideal sponsorship deal. Here's what ...

Reflecting on Ben Wilson’s death and other basketball tragedies, uncover lessons that shaped the game and continue to ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

The latest collaboration between LeBron James and Hasbro brings an exciting fusion of basketball culture and the iconic ...