The research team at the Virtual/Augmented Reality Lab at Behrend potentially set the record for most time spent in a virtual reality environment.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

At the intersection of artificial intelligence and augmented reality, Rokid, the Hangzhou-based tech company, is building ...

Those glasses don’t do AR, but they may be followed by ones that do, it’s thought. Here’s what we know. ForbesApple iPhone 16 ...