Imagine walking through a bustling city street, and with just a glance at your smartphone, you unlock layers of history hidden in plain sight. Or picture donning sleek glasses that overlay digital ...

Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

Understanding these trends isn’t just about having a competitive edge — it’s about preparing for the transformation that AR will bring to manufacturing workflows.

Regional artists and businesses see AR as a delivery tool, projecting artwork beyond galleries into public and personal ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Weather app with the local forecast for the area an iPhone/iPad is pointed at, which overlays on the screen icons for sun, rain, and wind with continuous updates for air temperature and other metrics ...

In this digital world, I think people are turning to magic not to escape reality, but to rediscover wonder within it. We already hold incredible technology in our hands things that would've seemed ...

It’s hard to imagine anything even attempting to step up to The Sims, but here we are. As a more “realistic” alternative, inZOI is a beefy competitor, with high-fidelity visuals running on ...

Augmented reality tech has become some of the most celebrated and forward-thinking in the last decade. As a more approachable and easier-to-access system than its VR cousin, many businesses are ...

This alliance combines ProStar’s PointMan® with Pix4D’s advanced 3D modeling capabilities to deliver the next evolution in augmented reality for critical underground infrastructure.

WASHINGTON — By August the US Army plans to select at least one company to proceed with the design and prototype for a new version of its troubled mixed-reality heads display, according to a new ...

Do we ever really die? And does consciousness affect only our perception of reality, or can it actually reshape reality *itself*? Ready for the answers? We’ll unravel these mysteries—and more ...