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Asda's first standalone George concept store has opened its doors at Crown Point Retail Park in Leeds, headlined by Spice Girls member and Leeds native Mel B.

Recognised by its trademark green branding, bargain prices and 'pocket tap', Asda has spent the 60 years building itself into one of the UK's leading supermarket giants.

If successful in Leeds, George stores will replace Asda Living branches across the UK, stocking clothing and homeware, toys and baby items (this Leeds one also has a Kitchen concept cafe).