Shirt sponsorships are no longer just about visibility – they’re emotional investments in culture, community and global ...

O N JULY 13TH Chelsea, a team in the English Premier League, put three goals past Paris Saint-Germain ( PSG ), of France’s ...

The Central African nation inked a $51 million shirt sponsorship deal with Spanish football giant FC Barcelona, its third ...

Barcelona have struck a landmark four-year sponsorship agreement with the Democratic Republic of Congo aimed at promoting the ...

Big league football has lost its soul. Some would argue it has been soulless since the advent of the Premier League, and I, for one, would find it hard to disagree. The first exhibit, your honour, is ...

The Democratic Republic of Congo, the undisputed heavyweight champion of wasted potential, has launched its tourism campaign: Visit DRCongo. Yes, you are not mistaken but heard it right. The same DRC ...

In a sponsorship agreement reviewed by Reuters on Thursday, the Democratic Republic of Congo agreed to pay more than 40 The post Barcelona Sign Deal With DR Congo To Promote Tourism first appeared on ...

Despite fluctuating on-pitch fortunes, some football clubs continue to dominate off the field, especially in commercial revenue from kit sponsorships. In 2025, these 7 boast the most lucrative ...

Perhaps overall, the biggest issue in football is the “not necessarily” clause. Because something worked once, is not a guarantee that it will work again, and go on working. And what we do know is ...

Inspired by our supporters and styled for the street and stadium, this is a kit made to move, stand out, and own the moment ...

Arsenal have now officially released their new away kit for the 2025/26 campaign, and the club have confirmed the first two ...

Back in the mid-1990s, when the likes of Ian Wright, Ray Parlour and Tony Adams wore the original iteration of this design, Arsenal endured a ruinous campaign. The season was marred by the stunning ...