Announcer: On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Nike recognized this unique marketing opportunity and footed Mike's ...

The Cavs' 15-0 record had tied the second-best start in NBA history.Start the day smarter. Get all the news you need in your ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Basketball shoes require solid traction to prevent slipping on the court. Look for shoes with a durable rubber sole and ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...