Lux Cozi vs Amul Macho : ASCI dismisses complaints against Lux Cozi ad. Lux Industries has won the legal battle against Amul Macho regarding their latest television commercial (TVC) starring Varun ...

The former saying that Lux Cozi has taken "more than just inspiration ... a spokesperson from Lux Industries refuted the "baseless" claims by Amul Macho saying that the ad is completely original.

Lux Industries has won the legal battle against Amul Macho, with regard to its latest TVC starring actor Varun Dhawan. The TVC revolved around a scene which showed a woman holding up her man’s Lux ...

J G Hosiery, makers of Macho Innerwear, have alleged that Lux Cozi has copied its Amul Macho ‘Toing’ ad, which was released back in 2007. The brand claims that the Lux Cozi ad - currently being aired ...

New Delhi, Sep 25 (PTI) Advertising sector regulator ASCI has rejected a complaint against innerwear brand Lux Cozi's TV Commercial featuring Bollywood star Varun Dhawan, filed by its rival Amul ...

Mumbai: In what can be termed as a 'battle of the boxers', men's innerwear brand Amul Macho has alleged that another Indian brand of men's innerwear, Lux Cozi has “blatantly copied” its Amul ...

Amul Macho had complained that Lux Cozi had blatantly copied their popular Toing Ad that was released in 2007 concept and executional elements. However, after thoroughly examining, the apex body ...

The Advertising Standards Council of India (ASCI) has dismissed Amul Macho’s complaint against competitor Lux Cozi, in which the former had accused the innerwear brand of copying one of its ...

The Advertising Standards Council of India (ASCI) has overruled a complaint filed by Amul Macho against Lux Cozi’s recent advertisement starring Varun Dhawan. Amul Macho had alleged ...