Kaeli Mae is best known for her simplistic and organized aesthetic which is seen in her popular "clean girl" TikToks. The Seattle-based influencer first rose to popularity in 2021, for her viral ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

Think: demure beauty trends like soap nails and naked manicures and the chic yet understated style of Lila Moss and Lily-Rose Depp. Indeed, the clean girl aesthetic is apparently the trend that ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together ...

The romantic style has become a favorite of Gen Z — and celebrities have taken note Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best. If the trend has ...

Atlas — of Greek origin; Atlas was the god who held up the skies on his shoulders. Atlas is perfect for your heavenly baby ...

Marni Rose McFall is a Newsweek ... Leidig describes the conservative aesthetic as a "reactionary movement," in opposition to the aforementioned girl-boss feminism. "The main argument being ...

As TikTok creator @taylorcaldwell puts it, it’s like clean girl makeup’s older sister. When it comes to clothes, warm neutrals, such as off-white and oatmeal, reign this aesthetic. That said ...