The Kansas Jayhawks Basketball star was the center focus of the latest NIL campaign focused around making trick shots ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

If you’re looking to get your hands on some adidas heat this holiday season, you’ve come to the right place. While Black ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Atlanta traded Dejounte Murray to the New Orleans Pelicans, paving the way for Jalen Johnson to be Young's new running mate.

The Daily Targum is where you can find Rutgers University's campus news, Scarlet Knights sports coverage, features, opinions ...

Sporty and Rich has introduced three new collaborative adidas Originals silhouettes. This collection reimagines the classic ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

Take Run-D.M.C.'s "My Adidas," which wasn't just ... transform Nike's marketing strategy and the shoe's cultural status. The ...