The Kansas Jayhawks Basketball star was the center focus of the latest NIL campaign focused around making trick shots ...

Kobe Bryant was known for his fearless approach when on the basketball court, but he was also just as ruthless off it. That's ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Today, adidas Basketball unveiled the Dame 9 in the "Oak Tree" colorway – a continuation of Lillard's success with his signature shoe line. More importantly, a celebration of the town that ...

If you’re looking to get your hands on some adidas heat this holiday season, you’ve come to the right place. While Black ...

Atlanta traded Dejounte Murray to the New Orleans Pelicans, paving the way for Jalen Johnson to be Young's new running mate.

Have the Three Stripes truly surpassed the Swoosh in the sneaker wars? The data does suggest some very intriguing numbers.