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Tennessee signs 10-year deal with Adidas

Sports Illustrated on MSN · 10m

Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers .

CBS Sports on MSN · 20h

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Front Office Sports on MSN · 45m

More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money appeared first on Front Office Sports.

1d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Sports Business Journal57m

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

20hon MSN

What Tennessee AD Danny White told Vols fans in letter about 10-year Adidas deal

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug ...

12hon MSN

Tennessee football announces apparel change for first time in a decade

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

18h

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

20h

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

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