The Q2 pharma earnings season featured changes in the obesity race as well as insights into drugmakers’ views on tariffs and drug pricing.

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content.

The presence of private equity amongst healthcare agencies has also grown steadily. Last year, MM+M reported that firms with private equity backing accounted for about a fifth of the Agency 100 list.

Mark Read bid farewell to the business on his final shareholder presentation for the company ahead of Cindy Rose’s takeover on 1 September during last week’s WPP’s earnings call for H1 2025.