The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Healthy" campaign and award-winning spots for Southwest ...

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Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone ...

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Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...