Over 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...