Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker’s new book, Hacking the ...

Influencer marketing is no longer a side play — it’s now a mainstream driver of consumer and business decisions. Dentsu’s ...

Business leader confidence in the UK economy falls to record low. Business leaders’ confidence in the UK economy, as measured ...

Workbooks CMO Dan Roche and CFO Philip Wray discuss the secret to an effective relationship between marketing and finance.

PwC’s Antonia Wade shares the 10 pieces of advice she would give to anyone looking to make themselves a more complete ...

Lidl is currently the only discounter with a loyalty rewards scheme, Lidl Plus. The app offers new coupons each week and ...

Specsavers CEO says its main focus is “changing lives” and ensuring it acts in customers’ best interests, which if done right ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

In its highly penetrated categories, P&G looks to find solutions to consumer pain points and resolutions to their “coping ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

OpenAI’s UK-based international marketing team will serve as the blueprint for rolling out global marketing hubs.

There are not many customer journeys that begin the moment you are born – but that’s exactly what the CMO of NFL team ...