Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker’s new book, Hacking the ...
Influencer marketing is no longer a side play — it’s now a mainstream driver of consumer and business decisions. Dentsu’s ...
Business leader confidence in the UK economy falls to record low. Business leaders’ confidence in the UK economy, as measured ...
Workbooks CMO Dan Roche and CFO Philip Wray discuss the secret to an effective relationship between marketing and finance.
Marketers need to leave behind preconceptions about ‘modern’ media and study attention data to build an effective media mix – ...
PwC’s Antonia Wade shares the 10 pieces of advice she would give to anyone looking to make themselves a more complete ...
Lidl is currently the only discounter with a loyalty rewards scheme, Lidl Plus. The app offers new coupons each week and ...
Specsavers CEO says its main focus is “changing lives” and ensuring it acts in customers’ best interests, which if done right ...
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...
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