About the research: The CMI/MarketingProfs 10th annual content marketing survey, from which the results of the B2C content marketing report were generated, was emailed to a sample of marketers using ...

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums.. That's according to a recent think piece from Red Website ...

Securing cross-functional support for new marketing investments has also grown rapidly in importance since last year. Significantly greater proportions of senior marketers say they are facing more ...

You can personalize their welcome message depending on the ad they clicked, the platform they came from, or the time of day. Unlike a static "about us" page, which more than half of users rank higher ...

The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands ...

PR and comms professionals who work for agencies say the biggest challenge they face is securing enough budget (72% cite that as an obstacle). PR and comms professionals who work for brands say the ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

For B2B marketers, it can feel as if all anyone is talking about these days is AI. It's all over LinkedIn, filling up our inboxes, and getting added to just about every tool in our martech stack. But, ...

Featured Marketing Research What Works in 2011: Content Marketing. Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most ...

What does it mean to be a "buyer first" salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada. Some 65% of salespeople ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...