What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Advertising & Promotions - Spotify has achieved double-digital growth in its ad business over the past six quarters, ...

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...