Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.

An infographic from LinkedIn looks at the top company hashtags for Pride Month, as well as several other related trends.