Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...