A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of ...

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Medialister has launched its official affiliate programme. The initiative is aimed at clients — brand managers, media buyers, content marketers, PR agencies — who want to monetise network by referring ...

Simon Law has decided to move on from WPP after 15 years. In a LinkedIn post, Simon reflected on his journey with the company and said he is incredibly grateful to everyone who has been a part of it.