In an era defined by heightened consumer discernment, declining attention span and hyper-competitive markets, scale-ups find themselves at a critical juncture. Traditional branding tools - campaigns, ...

In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Medialister has launched its official affiliate programme. The initiative is aimed at clients — brand managers, media buyers, content marketers, PR agencies — who want to monetise network by referring ...

Zee Entertainment Enterprises Ltd’s (ZEEL) latest strategic move to raise over Rs 2,200 crore through a preferential issue of convertible warrants to its promoter group seems to have hit a roadblock, ...

Mahendra Singh Dhoni has taken a significant step in strengthening his brand off the field by filing for the trademark of “Captain Cool”, a nickname that has long ...

Simon Law has decided to move on from WPP after 15 years. In a LinkedIn post, Simon reflected on his journey with the company and said he is incredibly grateful to everyone who has been a part of it.

PepsiCo has named Alexia Horley as Chief Executive Officer (CEO) of its Australian and New Zealand Foods division. As per media reports, Alexia Horley’s new role will be effective from July 21. “It’s ...

Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) has appointed Sumit Madan as the new Managing Director and Chief Executive Officer (CEO) of the company. He will ...

Nokia confirmed that Lorna Gibb, who joined the company in 2020 and was appointed Chief People Officer in June 2024, has officially resigned from her role and exited the Group Leadership Team. Gibb ...

Cannes Lions has confirmed that, after consultation with the entrant company, DM9, the Creative Data Lions Grand Prix winner, 'Efficient Way to Pay' for Consul, has been withdrawn. This follows the ...

INS Chief MV Shreyams Kumar on Talks with AI Firms, IRS Delay & Future of Print Media: Watch the complete video here!