On 14 August, a Supreme Court bench led by Justices Vikram Nath, Sandeep Mehta and N V Anjaria began hearing the contentious ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its ...

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.

How brands like Pepperfry, Medibuddy, JSW Paints, Tata Tea Premium, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal celebrated ...

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

Campaign’s take: Coca-Cola India Foundation’s latest Refreshing Difference campaign could have easily gone the high-decibel route — celebrity narrators, aerial shots, emotive background scores.

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.