With this win, Arena India has not only retained its existing business with realme but has also expanded the partnership to ...

AI-led creativity, IPL-powered reach, and vertical brand segmentation: Ixigo’s formula to stay ahead in India’s fast-growing ...

Can speed-driven formats like reels coexist with deep, soulful storytelling? At the afaqs! Marketers' Excellence Conference ...

Zohran Mamdani's Bollywood campaign wins NYC elections, highlighting how pop culture and digital media are now crucial for political success globally.