What is Agentforce? Agentforce is essentially a platform layer in the Salesforce ecosystem. Agentforce bots are generative AI bots, but unlike popular genAI platforms like ChatGPT and Google Gemini, ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

MarTech is your source for marketing customer service and success content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...