“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of "round tripping." ...