Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is ...

The Imaginarium, an agency that helps great B2B brands succeed. Stedman previously worked at Havas and MDC Partners, and ...

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

You can use multiple AI models to validate your segmentation findings and avoid blind spots. Start with “meta-prompting,” ...