Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025.

How travel companies are integrating with ChatGPT and Bard to enhance the travel planning and booking experience.

We don’t always cover the world of agency strategy in our trends and predictions for the year ahead, but there’s a lot going on in that world at the moment.

Leadfamly’s CEO shares some key takeaways from recent research into the impact of game mechanics in marketing.

Marketers target AI skills as they crystallise AI strategies in pursuit of process innovation, whilst also valuing brand and soft skills in uncertain times.

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

Julia Paulsen, Director of Ecommerce Nordics, discusses optimisation, including getting shoppers to log in, cross-selling, and iterating search and ‘merch’.