Retailers in December 2024 focused technology efforts in areas including AI-based customer engagement, delivery drones, and celebrity-driven cannabis e-commerce.

Perhaps unsurprisingly, America’s largest retailer captures the most spend among Supplemental Nutrition Assistance Program (SNAP) recipients.

Kroger Precision Marketing features nearly 2,000 participating brands and has delivered an average 25%-30% household penetration lift and 35%-40% sales lift on campaigns, according to Kroger analysis.