Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

Like an MCU movie, Shai Gilgeous-Alexander spent the whole week teasing his first signature shoe debut underneath our noses.

It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

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Shai Gilgeous-Alexander looking forward to the "fun, excitement" of the launch of his first signature shoe with Converse, the ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

The SHAI 001, his first design as the creative director of the basketball division, looks good on and off the court ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...