Debenhams shares major update on whether it will reopen UK high street stores
The high street department store chain was bought by Boohoo back in 2022, and this week, the company announced that it would be taking on the name and will be known as the Debenhams Group going forwar ...
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‘Not a silver bullet’: Region’s branding experts on Boohoo’s ‘high-stakes’ new (old) name
Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...
boohoo group rebrand highlights weakness of its fast fashion offer, says GlobalData
Following the news that the boohoo group has rebranded as the Debenhams group; Chloe Collins, head of apparel at GlobalData, offers her view: “The boohoo ...