News

The Desk on MSN5d
Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...
Legacy broadcasters account for just more than 10 percent of TV viewership in March
Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...
Prime Video’s ‘Reacher’ Leads Nielsen’s Most-Streamed Programs in March With 6.6 Billion Viewing Minutes
For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...
Deadline.com12d
VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event For Ad Buyers And Sellers
Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...
World Screen4d
Nielsen’s Gauge: Sports Lifts Cable, Streaming Competition Intensifies
TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen’s The Gauge for March, with the NCAA ...