Fred Hutch researchers have created a gene-expression map of glial cells of the tiny worm, C. elegans, adding the missing ...

During animal development, cells divide and arrange themselves in a coordinated way, eventually forming the embryo. The cells communicate with one another during this process through cell-surface ...

On a mild February morning, Isaac Blanco quickly places half a sardine into each cage as his brother, Julio, steers their ...

Intriguing and incredibly unique, Octopuses are cephalopods with three hearts that pump blue blood throughout their eight ...

Octopuses don’t think like we do. In fact, most of their neurons aren’t in their brains at all. Instead, they’re spread ...

With its new brand campaign and ‘Meet Okto the Octopus’ video, BMW has provided an unusual insight into the operation of its ...

In a new campaign, BMW has leveraged the help of an octopus named Okto to promote “its new Heart of Joy central control unit”, via the Jung von Matt Hamburg agency.The announcement:With its new brand ...

This new campaign from BMW might top all those, though. It features a computer-generated octopus. It's named "Okto," which we ...

In a move that beautifully blurs the line between high-tech engineering and marine biology interpretive dance, BMW has unveiled its latest brand campaign. T ...

From surreal car-face hybrids to office-quaking hunger pangs and a CGI octopus waltzing through the deep, this week’s standout ads go big on visual metaphor and brand personality. Whether redefining ...

A new central control unit known as the Heart of Joy is set to enhance BMW’s driving dynamics significantly, operating seamlessly from a standstill to maximum performance. This unit will first be ...

BMW has announced a new addition to its brand campaign: an octopus performing an underwater waltz, powered by a central nervous system. This underwater waltz serves as a metaphor for the systematic ...