Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Brands have always tapped into the emotional currents of raising a family. And Volvo's new ad is no different.

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...